Lenus’ Privacy Policy (US and Canada)
Privatlivspolitik
Datenschutzrichtlinie
Política de privacidad
Integritetspolicy
Last modified:
May 5, 2025
Effective from:
May 5, 2025
Table of contents
Lenus eHealth Inc. ("Lenus" or "we") respect your privacy and are committed to protecting it through the provision of our services and our compliance with this Privacy Policy.
We have tried to make this Privacy Policy easy for you to read and understand. If you have questions or need additional information about how we process information about you, you may contact us as set out in Section 11 below.
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Services or Websites. By accessing or using this Website, downloading, registering with, or using the App, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of the Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
If you are located in the United States of America or Canada, this Privacy Policy applies to you. For our privacy notice to EU residents please click here.
1. Children Under the Age of 18
The Websites and the Services are not intended for children under 18 years of age. No one under age 18 may provide any personal information to Lenus or on the Websites or the Services. We do not knowingly collect personal information from children under 18. If you are under 18, do not register on the Website or the Services, make any purchases through the Websites or the Services, use any of the interactive or public comment features of the Websites or the Services or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us.
Residents of certain states under 13, 16, or 18 years of age may have additional rights regarding the collection and sale of their personal information. Please see Your State Privacy Rights for more information.
2. How we collect information about you
This Privacy Policy covers information about you that we may collect from you (including information that you may provide to us) when you interact with Lenus in the following scenarios:
- When you visit or interact with this website (the “Lenus Website”) or the websites of Lenus coaches that link to this Privacy Policy (the “Coach Website” and collectively with the Lenus Website, the “Websites”)
- When you use the Lenus Mobile App (the “App”) as a client of a coach
- When you as a coach use the platform provided by Lenus in accordance with the Coaching Partner Master Service Agreement (the “Platform” and collectively with the App, the “Services”)
- When you communicate with our Lenus Support Team or other Lenus employees
- When you visit our social media platforms, such as Facebook or Instagram
This Privacy Policy does not apply to information about you collected by:
- Lenus or your coach in a non-electronic format or offline.
- Lenus as part of the recruitment process for employment at Lenus. In this case you will receive a separate privacy notice from us.
If you receive coaching services, we may also receive your information from your coach as part of our collaboration and for us to support your receival of those services. To read about how your coach (who has teamed up with us) processes your personal data, please have a look at the coach's website or contact them.
Under certain circumstances, we may collect your information from public authorities or social media.
3. What information we collect about you
The information we collect about you depends on your relationship with us and how you interact with us.
We collect several types of information from and about users of the Websites, including the following information:
- Contact Information: Information by which you may be personally identified, such as name, postal address, email address, telephone number, or any other identifier by which you may be contacted online or offline.
- Information you input into the Webform: Information collected by us when you subscribe or make an inquiry into our services, post material, or request further services. We may also ask you for information when you enter a contest or promotion sponsored by us or when you report a problem with the Websites or the Services.
- Information we Collect Automatically: As described in our Cookie Policy.
If you receive coaching services on the App via a coach, we may, in collaboration with your coach or on our own, process the following information:
- Onboarding Information: The information you provide, when signing on and onboarding to the coaching services. This may include contact information, your motivation and ambitions for your coaching program, your gender, age, information on your habits e.g. sleep, dietary preferences, work-outs, and other similar information as indicated therein. Please be aware that the specific information collected will depend on the specific Coach Website.
- Survey Input: Your responses to surveys that we or your coach may ask you to complete.
- Transactional and Banking Information: Details of transactions you carry out through the Coach Website or the App and the fulfillment of your orders. You may be required to provide financial information before placing an order through the Coach Website or the App.
- User Contributions: Your images, status updates and other information which you may provide to be published, displayed or transmitted (collectively “posted”) on public areas of the App, as an example through the ‘Groups’ feature. Please note that you are always responsible for the content you post as User Contributions, and Lenus encourages you to do so thoughtfully.
- Location Data: This information may be collected automatically based on your use and input in the App. This processing will enable a history of your fitness activities, including (where eligible) duration, distance, speed, activity type and heart rate, as well as an overview of your fitness progression.
- Health or Fitness Data: Imported history of fitness activities from Apple Health or Google Fit. You must first allow the app to access your data from these sources. You can remove this permission at any time by adjusting your app settings.
- Information We Collect Automatically: As described in our Cookie Policy.
Although you may set certain privacy settings for such information by logging into your account profile, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Websites or Services with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.
If you are a coach using the Lenus Platform, we may process the following information to fulfill our obligations under our contract with you:
- Contract Information: including contact information and business information, which may include business name, business address, full name, bank details, VAT or other tax information, and business ID
- Transactional Information: This may include information related to the payments and billing of your services to the clients, your VAT or other tax calculations, contracts with your clients managed through the Platform
- Social Media Information: Information pertaining to your social media accounts
- Survey Input: Your responses to surveys that we may ask you to complete to assess and improve our services to you in the future.
- Information We Collect Automatically: As described in our Cookie Policy.
When you communicate with our Lenus Support Team or other Lenus employees, we will process information about your use of our services and your inquiries or questions to be able to solve your problem or further assist you. We may also receive your correspondence with your coach, if the coach needs our assistance to provide you with a better service.
4. How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:
- to present our Services and Websites and their contents to you.
- to provide and market Lenus and coach products, information, and services to you when you fill out our webform, subscribe, or make an inquiry into our services.
- to provide you with ongoing notices and information about your account including expiration and renewal notices.
- to enter into transactions with you
- to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
- to notify you about changes to the Services or any products or services we offer.
- to allow you to participate in interactive features in the Services and Websites.
- to personalize your Website and Services experience.
- to provide you with customer support services and to train our support staff.
- for book-keeping, information security and other legal requirements.
- to fulfill any other purpose for which you provide it.
- in any other way we may describe when you provide the information.
- for any other purpose with your consent.
5. How we disclose your information
We may disclose personal information that we collect or you provide as described in this privacy policy:
- to subsidiaries and affiliates of the Lenus company group.
- to contractors, service providers, and other third parties, which we may use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. You may see our list of data processors here LINK(Hyperlink to list of data processors).
- to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Lenus company group’s’ assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Lenus about the Website and Service users is among the assets transferred.
- to research partners which may get access to anonymised, pseudomized or aggregated data for the purpose of collaboration on research on health and wellbeing.
- to fulfill the purpose for which you provide it.
- for any other purpose disclosed by us when you provide the information.
- with your consent.
We may under certain circumstances also disclose information about you to third parties:
- to comply with any court order, law, or legal process, including to respond to any government or regulatory request.
- to enforce or apply our terms of use and other agreements, including for billing and debt collection purposes.
- if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Lenus or others. This might include exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.
6. How long we store your information
Lenus is committed to only process your information for a period necessary to achieve the purposes for which the personal information was originally collected. Due to this, we have defined retention periods, which ensure we don’t store or process personal data longer than necessary. Your personal information will be deleted or fully anonymised as follows:
- Cookie information: Information about you as a website visitor will be deleted automatically by the cookie technology in use, on this please also see our cookie policy.
- Communications with you: (such as email inquiries) will be deleted 5 years after the end of the financial year where your last inquiry has been handled/concluded. If your communication pertains to an order, personal data will generally also be deleted 5 years after the end of the financial year in which the order was placed. In specific situations, we may defer from our general retention periods (in case of e.g. complaints, objections or other specific situations).
- Coach information: As a starting point, we will delete your personal data 5 years after the end of the financial year where our partnership has ended. In specific situations, we may defer from our general retention periods (in case of e.g., complaints, objections or other specific situations).
- Client information: We will, together with your coach, delete or anonymize your information after 3 years of inactivity on the platform, while any health information or body images will be deleted after 6 months of inactivity due to their sensitivity. However, we will maintain financial information for 5 years due to our book-keeping and legal obligations.
- Sign-up information or requests for more information: the information provided on the lead form on the coach website will be automatically deleted in our system 6 months after the collection of the personal information, if you decide not to sign up with the specific coach.
7. Your rights and choices relating to the information we collect about you
Residents of certain American states, such as California may have additional personal information rights and choices. Please see Your US State Privacy Rights for more information.
We do not control third parties' collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.
Right to Withdraw Consent
Whenever our use and processing of your personal information is based upon a consent given by you, you always have the right to withdraw this consent for further processing. This will not impact or render the processing performed until that moment illegal, but no further processing will take place.
The Right to Request Access, Correct or Erase Your Personal Information
You can review and change your personal information yourself by logging into the Services and visiting your account profile page.
You may also send us an email at privacy@lenus.io to request access to, request correction of incorrect data, or erasure of any personal information that you have provided to us.
Please be aware that in many situations we cannot delete your personal information except by also deleting your user account. Additionally, we may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
If you delete your User Contributions from the Services, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our terms of use.
The Right to Data Portability
You may request from Lenus that we provide certain personal data in a commonly used electronic format or transfer it to another data controller. Please be aware that in regard to data portability for coaching services and your data as a coach client, this will be done in collaboration with your coach, and may be subject to a joint evaluation on whether you fulfill the requirements.
8. Your State Privacy Rights
State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information. These rights may be exercised by submitting a request to this designated address: privacy@lenus.io.
California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:
- Confirm whether we process their personal information.
- Access and delete certain personal information.
- Correct inaccuracies in their personal information, taking into account the information's nature processing purpose (excluding Iowa and Utah).
- Data portability.
- Opt-out of personal data processing for:
- Targeted advertising (excluding Iowa);
- Sales; or
- Profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
- Either limit (opt-out of) or require consent to process sensitive personal data.
The exact scope of these rights may vary by state. To exercise any of these rights or appeal a decision please email privacy@lenus.io.
Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out rights may submit a request to this designated address: privacy@lenus.io. However, please know we do not currently sell data triggering that statute's opt-out requirements.
9. Data Security Measures
We take the security of your personal data very seriously. We implement a range of technical and organizational measures designed to protect your information from unauthorized access, use, alteration, disclosure, or destruction. These measures aim to ensure the confidentiality, integrity, and availability of your data.
Our security practices include:
- Encryption and Pseudonymization: We may encrypt or pseudonymize your data where appropriate to protect it. Encryption transforms data into an unreadable format, while pseudonymization replaces identifying information with pseudonyms.
- Access Controls: We restrict access to your personal data to authorized personnel only who need it to perform their job duties. This includes measures such as access restrictions and logging of access.
- Data Backup: We maintain regular backups of our systems and data to help prevent data loss.
- Confidentiality Agreements: We have confidentiality agreements in place with our employees and any third-party service providers who have access to your personal data.
- Monitoring: We continuously monitor our systems for potential security breaches.
- Secure Transmission: We protect data transmitted between you and our website and mobile/desktop apps using TLS encryption.
While Lenus implements the necessary and appropriate security measures, it's important to acknowledge that no security system is foolproof. Security risks can never be completely eliminated, and some residual risks are unavoidable.
We want to emphasize that we can only secure the areas within our control. You also play a vital role in protecting your information. We recommend the following:
- Keep your login credentials confidential: Protect your usernames, passwords, and PIN codes and do not share them with others.
- Keep your devices secure: Ensure your devices (computers, phones, etc.) are free from viruses and malware.
- Be cautious in public areas: Be careful about disclosing personal information in public areas of our website, such as message boards.
10. Changes to Our Privacy Policy
Lenus will post any changes we make to this Privacy Policy on this page. If we make material changes to how we treat your information, we will notify you by email to the primary email address specified in your account and/or through a notice on the Lenus Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.
11. Contact Information
To ask questions or comment about this privacy policy and our privacy practices, contact us at:
privacy@lenus.io or 408 Broadway, 4th Floor Suite 101, New York, NY 10013, United States.
Contact Information
To ask questions or comment about this privacy policy and our privacy practices, contact us at: privacy@lenus.io or 408 Broadway, 4th Floor Suite 101, New York, NY 10013, United States.