Lenus will conquer the US Market - Opens its first office in New York City
Danish healthtech company Lenus is by the end of the year setting its sights on a grand entrance into the American market with the inauguration of its office on the prestigious 5th Avenue in New York City.
This strategic expansion into the American market shows Lenus' strong commitment to addressing the pressing health challenges in the United States and marks a significant step towards global expansion.
"USA is a must-win market, both from a business perspective and a public health standpoint. As the cliché goes - If we can make it here, we can make it anywhere" says Bertram Thorslund, Founder and CEO at Lenus.
The US faces a significant societal issue with obesity, making it a prime target for Lenus' healthtech solutions, as the third most populous country in the world, with a population exceeding 330 million, nearly 40% of Americans struggle with severe obesity.
In order to chase the breakthrough in the US, Bertram Thorslund has decided to relocate to New York City with the intent of making the US market the biggest market for the company within a year.
"As we confront the pressing issue of obesity in the United States, we see an opportunity to make a profound impact on the lives of many people," states Bertram Thorslund, Founder and CEO.
Lenus envisions a future where its innovative health platform impacts lives on a global scale. With the US office now in operation, Lenus is taking a large step towards expanding its footprint into numerous countries worldwide. The company aspires to lead the charge in addressing health challenges, empowering individuals to make positive lifestyle changes, and contributing to improved public health outcomes globally.
Lenus is a healthtech company that offers an innovative platform to online coaches who want to scale their business and thus create a greater impact on public health globally. The company has offices in Denmark, the USA, the UK, Germany and Sweden. Lenus was founded in 2016 by Bertram Thorslund and today has approx 300 employees.